Gatlinburg Sweet Week
Life is SWEET in Gatlinburg! New in 2025 is the inaugural Gatlinburg Sweet Week – a delightful event where Gatlinburg bakeries, candy shops, and dessert destinations will showcase their sweet confections and you can have a chance to win sweet prizes.
Download the Visit Gatlinburg app and complete the Sweet Week Challenge by visiting and checking-in at 7 or more participating locations to win a Sweet Week Prize Pack which includes an official “Life is SWEET in Gatlinburg” t-shirt, a scratch-n-sniff Sweet Week sticker and an entry into the Sweetheart Giveaway!
It’s a week-long celebration from February 7 – 14 of all things sweet, ending on Valentine’s Day when the Sweetheart Giveaway winner will be announced on Visit Gatlinburg Facebook page.
Here in Gatlinburg, you can have your cake…and eat it too!
